
Demystifying the Human-Tech Divide Dr. Khasawneh
I bridge the gap between technology implementation and users' adoption through data-driven research on technology avoidance.

I bridge the gap between technology implementation and users' adoption through data-driven research on technology avoidance.
I operate at a critical, rapidly evolving intersection: the friction point where human psychology meets advanced technological systems.
As an award-winning Associate Teaching Professor at the University of Wisconsin-Milwaukee’s Lubar College of Business, a global columnist, and a dedicated researcher, my career is dedicated to answering one defining question: How do we align human behavior, leadership, and culture to unlock the true potential of digital transformation?
Technology is only as powerful as the human beings who use it. While organizations spend millions deploying advanced frameworks, AI infrastructure, and enterprise resource planning systems, the hidden barrier to return on investment is rarely the code—it is the culture.
My specialized research focuses deeply on Technophobia, Technology Acceptance, and Users' Coping Strategies in digital spaces. By examining how emotional intelligence, organizational climate, and transformational leadership mitigate tech anxiety, I provide actionable frameworks that help leaders transition their workforce from tech-resistant to tech-empowered.
Whether collaborating with local non-profits on tech-equity initiatives, advising on curriculum standards, or serving as an ad-hoc reviewer for premier journals like the Journal of Business Ethics, my mission remains the same: humanizing technology to drive measurable impact.
My research is not confined to the lecture hall. I strive to make data-driven insights accessible to industry executives, policymakers, and communities worldwide:
At the Lubar College of Business, I bring this real-world perspective directly into the classroom. Teaching across both graduate and undergraduate levels, I lead courses ranging from Information Technology Management in International Business to Object-Oriented Systems Development.
In today's digital world, whether for work, education, or personal life, effectively using technology is key. However, a hidden barrier constantly hinders progress and leads to frustration with digital tools. By measuring and understanding users' Techn-Traits, we can evaluate comfort levels and specific anxieties related to technology. This empowers the creation of personalized learning experiences that are effective and address the underlying causes of technology hesitation. This allows us to create training that avoids the flaws in the one-size-fits-all approach.
Understanding your employees' relationship with technology can provide the insights needed to foster confidence and digital empowerment. Don't let hidden technology anxieties limit your potential and eat away your technology's ROI.
Let’s Connect
I am always looking to collaborate with industry executives, researchers, media outlets, and forward-thinking organizations looking to navigate the complexities of AI adoption and workplace technology shifts.
